I learned to read in the pages of Spider-Man comics, so it probably goes without saying that I hotly anticipate the upcoming slate of superhero movies.  A couple of weeks ago, Thor was released and I made good on my determined resolution to see it on opening weekend.   I did not specifically follow Thor as a kid, but Marvel was generally my comic company of choice and this character played a large role in that universe.  The most fundamental premise of a movie about Thor requires the filmmaker to bring Norse gods to life in an everyday world, and because of this I think a Thor movie is an incredibly ambitious undertaking.  In this case of this particular release, however, the end result was pretty successful.  The product placement was pretty shameless, though.  Especially in 3-D - I felt a little attacked by a Kashi Go Lean box at one point.  
At another point in the movie, Thor and another character were having a conversation in a bar, and I noticed that the “jukebox” in the background was playing a song that I found immediately familiar.
The inclusion of Walk as a featured song in Thor felt like another instance of product placement, which has caused my perception of Wasting Light as a whole to subtly (and negatively) shift away from its artistic merits towards its potential as commodity.  Undoubtedly, viewing music as something to be bought and sold is a standard practice.  When I feel that this perspective emerges as the primary impetus for creating new music, however, it challenges the image of steadfast integrity that I admittedly (and delusionally) project onto my favorite artists.   
I think that songs can strongly set the stage for a movie’s narrative, though, especially if they were written specifically with the movie in mind.  Sometimes, songs that play this role end up being stand-out tracks in an artist’s overall oeuvre.  Some of the best work of well-established artists such as Paul McCartney
, Duran Duran, Chris Cornell
, and many other artists were the result of providing theme songs to James Bond movies.  This song immediately comes to mind as an example: 
It's OK, Phil. You were only playing in front of billions of people....we all make mistakes.
Arguably, Against All Odds
Ok, now I want to go watch my Live Aid 1985 DVD(s), ha ha! I love him!
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